Advertising imagery is very different than imagery for online sales or websites. Advertising images are meant to create an attitude about the product in the viewer, to create an impression and value. According to Color Matters, “A single image delivers a lot of information in a very short time because we perceive an image all at once, whereas reading or hearing often takes significantly longer to process the same information.”
In considering the imagery, the purpose of a particular visual should be understood. What concept or value is offered? What is the purpose of the image? Are you explaining what the product is… creating a feel or emotion around the product… explaining where the product would be used… trying to create a sense of value or importance or superiority? Advertsing imagery isn’t just about taking a picture and calling it good, it’s about what the image coveys beyond the simple 2D representation.
We work to first understand your product, where it fits, what makes it unique, why it’s important… and work to capture this and more in each image.
Advertising imagery is technically different also. The images must be high resolution and they can have more complexity than the more simple or isolated images for other product presentations. In product photography for a catalog or online service generally, the product is isolated and doesn’t work to carry the emotional and value connections that are generally a part of advertising imagery.
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