Webpage imagery is a distinct type of imagery. It falls usually somewhere between Advertising imagery and Online Catalog imagery.
First, generally it needs to be simpler than say print advertising imagery. Web imagery is usually in support of a narrative or other written content, and is often not the primary method of conveying information about the product, whereas in Advertising imagery the primary message is often conveyed by the image. Online imagery the image, while in support of text, is primarily for simply “describing” the product visually, and not geared to emotional responses.
So web imagery is at once simpler than Advertising imagery and more complex than Online Sales imagery as it often combines the “describing” characteristics and some utilization, value proposition, or sense of place information.
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